In conversation with Avi Levy, North America President of the International Gemological Institute

In this podcast, Joanna is in conversation with Avi Levy, North America President of the International Gemological Institute. For more than 25 years, Avi is one of the shining lights of the jewellery world at the IGI’s Homebase in New York. In total, the IGI has 18 laboratories worldwide and has provided consumers assurance with independent grading reports for both loose stones and set jewellery, including most significantly, an early adoption of laboratory grown diamonds. Throughout the world, an authentic IGI Laboratory Report is the common language of trust and confidence in the gemmological world. For this reason, CHELSEA ROCKS certifies all of its diamonds at one Carat and above with the IGI. 
In this edition, Avi gives his view on laboratory grown diamonds and why out of the “4Cs”, “Cut" is arguably the most important. 

Listen here.

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Joanna