My diamond Journey
"Chelsea Rocks was founded out of my love of all things diamond...
While working at the diamond giant, De Beers, in London & Milan, I became fascinated by the interplay between jewellery, fashion and art."
Like my famous ancestor, Mungo Park, who was a Scottish explorer in West Africa, I believe Laboratory Grown Diamonds are the pioneers within the diamond industry. They can be celebrated as an example of manmade brilliance and discovery. Lighter on the environment and on the pocket, they address many concerns about the sustainability, ecology and affordability of diamonds.
The chic streetstyle of London’s Chelsea where I lived and enjoyed many good parties in the mid 2000s … was my inspiration in creating the vision for Chelsea Rocks. And as to “Rocks”, … well a girl always has to have a little sparkle!
While channelling this spirit, Chelsea Rocks also gives me a platform to showcase the many artists and musicians whom I love. As, like diamonds, they celebrate love and beauty in their work.
"Art washes away from the soul the dust of everyday life“